The Columns

Chattahoochee River, adjacent to Atlanta Country Club, Georgia

Services Provided: Asset Management Development Services Site Selection Services

The Columns is a luxury residential community offering prestigious homesites along the scenic Chattahoochee River, catering to those seeking a distinctive and elegant lifestyle.

IPG Services Provided

Property marketing and sales strategy
Real estate advisory and negotiations
Residential development consultation

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In 1979, Bonner Realty, before its evolution into IPG, was tasked with marketing and selling the exclusive homesites at The Columns, a luxury residential community on the Chattahoochee River. With prime riverfront locations becoming increasingly rare due to urban growth, the team developed a targeted campaign that highlighted the elegance and unique lifestyle offered by the riverfront living at The Columns. Through strategic outreach, personalized showings, and effective negotiations, Bonner Realty successfully positioned The Columns as a premier choice for discerning buyers seeking prestige and serenity.

The Challenges

Limited availability

Shifting demand

Balancing exclusivity

Limited availability: Few remaining prime riverfront lots required a focused marketing effort.
Shifting demand: Urban development made it challenging to appeal to luxury buyers.
Balancing exclusivity: Creating a sense of prestige without alienating potential buyers.

The Success

Effective positioning

Successful sales

Enhanced property value

Effective positioning: Established The Columns as a premier riverfront luxury community.
Successful sales: Sold multiple homesites, capitalizing on the limited availability of riverfront properties.
Enhanced property value: Highlighted the unique lifestyle and elegance, driving demand and securing strong sales.

The Columns represented the beginning of a vanishing way of life on the Chattahoochee River, offering luxury living with a touch of elegance and exclusivity. Positioned next to the Atlanta Country Club, this community captured the romantic allure of riverfront living. Bonner Realty expertly navigated the challenges of marketing limited, high-value properties, ultimately ensuring that those with a taste for refined living secured a rare opportunity to own a piece of this iconic lifestyle.