Huntcliff

Roswell Road, Chattahoochee River, Georgia

Services Provided: Land Asset Management Development Services

Huntcliff offered some of the last available residential lots with views of the historic Chattahoochee River, a rare opportunity amidst rapid urban development.

IPG Services Provided:

Property marketing and sales strategy
Real estate advisory and negotiations
Land development consultation

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In 1972, Bonner Realty (founded by Mr. Bonner, preceding IPG) managed the sale of the remaining riverfront lots at Huntcliff, located at the Chattahoochee River. With urban expansion threatening the availability of these scenic properties, Bonner Realty developed a comprehensive marketing strategy to highlight the unique aspects of the lots, emphasizing their historical significance and natural beauty.
Through targeted promotions and expert negotiations, the team successfully closed the deal, securing a rare opportunity for new owners to experience the Chattahoochee.

The Challenges

Limited availability

Urban development

Preservation concerns

Limited availability: Few remaining lots on the river required strategic marketing.
Urban development: Increased competition for land amid growing urban expansion.
Preservation concerns: Addressing the balance between development and natural preservation.

The Success

Successful sales

Effective marketing

Strong negotiation

Successful sales: Sold the remaining lots, ensuring clients secured a piece of rare riverfront property.
Effective marketing: Highlighted the property’s historic and natural appeal, attracting qualified buyers.
Strong negotiation: Closed deals that benefited both buyers and sellers, maximizing value.

The Chattahoochee River has been a significant landmark, with a rich history witnessed by explorers, settlers, and nature enthusiasts alike. As urban development in Georgia grew, the chance to own property on this historic riverfront became a fleeting opportunity. Bonner Realty, through a keen understanding of the market and the land’s value, managed to close deals that allowed owners to secure a rare piece of this vanishing landscape.