Hidden Hills

Georgia, USA

Services Provided: Asset Management Development Services Land

Hidden Hills is a luxury residential community offering custom-built homes alongside extensive amenities, providing a lifestyle of convenience, recreation, and quality living for families.

IPG Services Provided:

Residential property marketing and sales strategy
Real estate advisory and negotiations
Community development consultation

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In 1971, Bonner Realty, the predecessor to IPG, was tasked with marketing and selling homes in Hidden Hills, a luxury residential community. With a focus on promoting not just the properties but the lifestyle, Bonner Realty developed a comprehensive strategy that highlighted the array of amenities – including tennis courts, a championship golf course, and a clubhouse. They emphasized the community’s family-friendly environment, proximity to top schools, and easy access to shopping, the airport, and downtown.
Through targeted marketing and strategic client engagement, Bonner Realty successfully positioned Hidden Hills as the ideal choice for those seeking a balanced, high-quality lifestyle.

The Challenges

Lifestyle positioning

Market competition

Client engagement

Lifestyle positioning: Conveying the value of the community’s lifestyle, beyond just the homes.
Market competition: Standing out among other luxury residential developments in the area.
Client engagement: Effectively targeting families looking for long-term living solutions.

The Success

Effective marketing

Strong sales

Increased property value

Effective marketing: Positioned Hidden Hills as a lifestyle destination, not just a place to live.
Strong sales: Secured multiple home sales by emphasizing the community’s unique amenities and quality of life.
Increased property value: Demonstrated the long-term value of the community, enhancing appeal and demand.

Hidden Hills offered more than just custom-built homes; it provided a complete lifestyle experience. Bonner Realty skillfully marketed the community by highlighting its top-tier amenities, such as tennis courts, a golf course, and a family-friendly clubhouse. The strategic focus on convenience, quality of life, and proximity to schools and major attractions helped secure sales and establish Hidden Hills as a premier residential community in Georgia.