Runway to Real Estate: Renata’s Unique Career Path

Author Anica Petkovic Read bio
Date: March 26, 2024

From strutting down the catwalk to sealing lucrative real estate deals, Renata’s journey is nothing short of remarkable. 

With a background encompassing prestigious education from Harvard and Stanford, as well as valuable development experience in London and New York, Renata brings a unique blend of skills and experiences to her role as Senior Associate at IPG.

Renata’s career path took an unexpected turn when she decided to transition from the glamorous world of modeling to the fast-paced world of commercial real estate.

“I’ve always been drawn to new challenges and opportunities for growth.”

During her time in the fashion industry, Renata perfected her communication, negotiation, and networking skills – all of which have proven invaluable in her role at IPG. 

“Modeling taught me how to present myself with confidence and poise, whether I’m on the runway or in the office,” Renata explains. Additionally, her background in development, investment and planning has equipped her with a keen eye for potential opportunity and strategic decision-making.

At IPG, Renata’s responsibilities as a Senior Associate involve search and analysis for real estate projects, reaching out to potential investors, and helping VCs and tech founders to lease a space in the most trendy parts of the Bay area. “Every day is different, which keeps things exciting,” she says. “I love the thrill of closing a deal and knowing that I’ve helped my clients find the perfect space for their business.”

Despite the challenges of transitioning to a new industry, Renata enjoys her new role at IPG. “Real estate is all about building relationships and finding creative solutions,” she notes. 

“Whether it’s assisting a first-time investor in purchasing a rental property, guiding someone through the process of house flipping, or providing insights into commercial real estate, my goal is to empower individuals with the knowledge and tools they need to succeed. By offering personalized advice, current market analysis, and strategic insights, I’m committed to helping investors make informed decisions that align with their financial objectives and investment aspirations.”

When asked about her advice for aspiring professionals, Renata emphasizes the importance of embracing change and seizing opportunities. “Don’t be afraid to step out of your comfort zone,” she advises. “You never know where it might lead you.”

As she progresses in her career, she humbly acknowledges the support of her colleagues. “The team here at IPG has been wonderfully welcoming and supportive,” she reflects. “It may sound cliché, but it genuinely feels like a family.”

In the future, Renata has her sights set on expanding her horizon within the real estate industry. “I would like to consult people in their real estate investments and work with investors and venture capitalists to help them grow”, she shares enthusiastically. 

With her passion for fostering connections and driving growth, Renata is set to make a significant impact as she starts this new chapter in her career.

At IPG, we believe in the power of diverse perspectives and experiences. If you’re a talented individual looking to kickstart a rewarding career in commercial real estate, we’d love to hear from you.