Successful healthcare practices almost always are in need of transparency and communication to get their patients indoors. Besides communicating (in the means of providing your customer with the best options for their health), a good healthcare institution must bring modern marketing strategy, innovative and wholesome healthcare practices, modern equipment, and highly accessible location into a checklist.
If you are indeed providing greater and much more up-to-date healthcare offerings, but hugely neglecting the location of your labs, ambulances, and clinics – you could be raising the possibility to come across less work, fewer patients, and lastly, less cash flow.
Population-to-professional ratio – choosing the right demographics
Doing thorough research to identify and lastly buy a potential location for your medical practice, is highly advisable. This means obtaining the data of the local population, to make sure you’re putting down roots within a community that needs your services and will utilize them regularly. How do you position your medical business so patients do come to you?
A little secret IPG insists upon is checking the so-called “population-to-professional ratio” in specific areas a buyer is interested in. The lower the number of professionals, the less the competition, but the location of the competition is not our only preoccupation.
Their marketing strategy, or, at least, how aggressive the strategy is, and its effectiveness is another piece of information that has to be handled with caution.
Upscale areas and the lower-income neighborhoods
Practicing a simple analysis, we can open up some overlooked but exciting site opportunities for you and your medical business. While others tend to often overpopulate upscale areas, while the opportunity of a thriving business that exists in lower-income neighborhoods, tends to be overlooked.
IPG’s research on different statistics determines whether the region of your choice makes sense for your medical practice – given your profession and/or specialty (do you wish to target men, women, younger or old patients, with specific problems, etc).
Give yourself a minimum of at least three medical regions to explore and contemplate. Get very detailed demographic research by contacting real estate brokers of IPG Group. We provide demographics information on intentional sites, prices, and look for leverages. We bring to you the best medical sites and office spaces that support the vision of your business.
Established traffic patterns and accessibility
The location and even the right side of the street can be of great convenience to some customers. Most of the patients make appointments after work, and rush hour in traffic is the most common problem that gets in the way. In that case, it’s more convenient for them to go to the nearest hospital or lab – just around the corner.
The easily accessible areas and more popular business areas are more attractive to potential users of your services. Choose business commuters within a five-mile radius from big supermarkets and banks.
Another issue many professionals do not consider is traffic patterns. When doing some research, we need to take into consideration the existing traffic counts around the medical site you’re considering buying. Even with, literally, just counting cars going down your street, or the vehicles parked in the morning and afternoon, we can conclude the type and number of potential customers.
Recognizable signage and physical appearance
As a doctor, your practice is “consumer-direct”, so the right signage is crucial. Once you’ve narrowed the choice to one (or two) locations, the next step is checking for local regulations on the outside office signs.
Sometimes, the signage is restricted or enforced by the landlord, but no such thing becomes an obstacle if you own the site where your ordination is settled.
The big rule says that if your customers can’t see you from the street – you may become (or already be) invisible. The right place to put up some visible signage is a type of medical practice crucial for your success.
When touring medical properties and healthcare real estate, pay a closer look at factors like general maintenance, landscaping, lighting, and cleanliness. Consider and plan ahead of the arrangement of the front desk, exam rooms, clinical areas, and offices. The medical space you’re buying should make patients feel comfortable, but it should also facilitate smooth patient and staff flow.
Patients do often equate physical appearance with the quality of care someone provides. Anything that communicates ‘healthy’ and ‘clean’ is highly acceptable!