How to Use LinkedIn to Find Motivated Sellers

Author Charlie Cutler Read bio
Tags: commercial real estate linkedin
Date: June 30, 2022

Social media can be a powerful tool for targeting and even finding motivated sellers. However, when most real estate investors think about leveraging their experience on social media, they tend not to consider and overlook the powerful potential of LinkedIn.

LinkedIn is used by nearly 800 million people, making this platform an easy medium for targeting motivated sellers. 

LinkedIn also offers a plethora of tools to expand and develop your professional reputation. That is exactly why I have written this short guide to help you use LinkedIn for real estate marketing.

What is LinkedIn and What is Its Role in Real Estate?

LinkedIn is a social network that emphasizes professional connections, featuring information about your career achievements and goals.

LinkedIn allows you to follow other professionals, review their experiences and make connections that may lead to deals and collaborations.

LinkedIn gives you online space to promote your brand seriously. Most social media networks are for socializing, and people can get annoyed when you use them for commercial promotion. On LinkedIn, everyone is building a brand, so they embrace its commercial content.

It encourages business-focused relationships and gives you deeper insight into the people you’re targeting.

Let’s start by looking at how you can create your real estate profile on LinkedIn and showcase pages that show off your company’s potential.

Create and Populate Your Profiles

You can build several different types of LinkedIn profiles to make sure you market yourself more effectively. Some of the most basic profiles that can help you take advantage of LinkedIn as a marketing platform are:

  • A personal profile page
  • A LinkedIn business page
  • A showcase page

On your personal LinkedIn profile page, you’ll list your experience, skills, endorsements, or reviews that can help people learn more about you.

Your real estate LinkedIn page is the hub for your organization. If you buy homes through a business, the information for it will go here. This page is essential for your marketing because it’s where you’ll define your brand itself, including its voice, purpose, and capabilities.

A showcase page is an extension of your LinkedIn page to promote special initiatives or brands.

All of these pages are a great way to help you with opportunities to promote yourself as a seller.

Use Posts and Commentary To Build Your Brand

Like most social media platforms, the best way to make an impression on LinkedIn is to communicate. Fortunately, this platform gives you a lot of ways to do that, mostly through:

  1. Creating posts on your business’ LinkedIn page
  2. Responding to the posts that others make
  3. Messaging other users directly

You will usually use all of these options you want to create engaging content marketing.

Add Frequent Sellers/Buyers To Your Network

LinkedIn is possibly the best social media network available to develop relationships with like-minded professionals, directly involved in the purchase and sale of properties.

Who are the people you should target, or, add to your network?

  • Other property investors
  • Real estate agents
  • Real estate lawyers
  • Real estate brokers
  • Property managers
  • Auction houses
  • Developers
  • Appraisers
  • Property inspectors
  • Home stagers

Update Analytics

LinkedIn’s set of specific data covers the number of likes, comments, shares, and other engagements that your page has received in the last 30 days. These metrics tell you if your numbers have increased or decreased over the same period.

Follower Analytics

The follower analytics data set covers the number of followers and how it has changed over time. You can set a custom timeframe (for example, around content releases) to determine when you’ve attracted the most followers.

Visitor Analytics

The visitor analytic set of data covers all visitors to your page, including those who follow you and those who do not. You’ll be able to review how many of the views were unique and how many came from users or other company pages.

Expand Your Reach Further With Sponsored Content

You basically don’t have to spend anything (or much) to use LinkedIn for marketing. However, you can take advantage of the platform’s paid marketing options if you want faster or more powerful results.

One of those options is sponsored content. With paid/sponsored content, you can choose posts that will be displayed on the homepage feeds, and choose the audiences you target.

It can be a great way to get everything started when you first join. You can also use promoted posts to amplify successful strategies.

Find More Motivated Sellers with LinkedIn Real Estate Marketing

Some LinkedIn real estate marketing strategies you can use to reach more motivated sellers on LinkedIn and other social media platforms.

Real estate strategies designed for LinkedIn are created to uplift your entire brand. That’s why you must create company pages and then use them to create lasting impressions.

It is also still possible to leverage it for direct leads. You can do that by networking directly with frequent sellers and using the data you gather from all LinkedIn sources to enhance your targeting.

Don’t forget that you can also use site tools to create sponsored posts and advertise directly to users in your target income market.